Start Link Building for your Website

2007-11-20T00:11:00.000-08:00

Link Building is an on-going process that help us increase inbound links from various like minded websites and webmasters. Link popularity
has become the influencing factor in the search engine ranking algorithms. This link building is a way to express the search engine spiders
that your website is in a way important to search engine visitors and has some good quality information. There are so many ways to increase
in-bound links. Here we start with the basics of link building where you come to know how to start link building.
1. Exchange Links:
Get reciprocal links from likeminded or complimentary sites. Search the major search engines with your top most keyword phrase and write to
them asking for reciprocal links. In this way you may come into contact with webmasters whose websites has high PR. Create a seperate Link
Directory Page in your website thereby your site layout or content is totally undisturbed.
2. Write articles:
Write articles about the topics that your Web site visitors are interested in and also send your articles to syndicate Web sites. Just make
sure that your article contains a link to your Web site so that other sites who publish your article will automatically link to you.
3. List your Web site in regional and industry-specific directories:
4. List your Web site with Open Directory Project [ODP - DMOZ.org]
Major search engines fetch the ODP database for crawling the websites.
5. List your Web site with Yahoo:
If you have a business Web site, you might want to pay US$299 yearly to Yahoo to have your Web site listed:http://docs.yahoo.com/info/suggest/busexpress.html. If you have a non-business site, you can submit to Yahoo without paying:
http://docs.yahoo.com/info/suggest/
6. Add Link to Us page on all pages:
You can add a "link to us" page to your Web site on which you promise to add other complementary sites to your link directory if they link
back to you first.
7. Participate in newsgroups and discussion forums:
Add a signature file with a link to your Web site while posting to newsgroups and discussion forums. Refer http://groups.google.comTo find good discussion forums, just search Google for "forums directory your-keyword". For example, if you want to participate in a
marketing forum, search Google for "forums directory marketing".
8. Awards for you and other sites:
You can submit your Web site to sites who offer awards. If they reward you their award, then they'll probably link to your site. Just search
Google for "awards directory your-keyword" (replace "your-keyword" with a keyword that is important to your business). You can also offer an
award for other Web sites. Submit your awards page to the above-mentioned awards directories to make it popular. The Web sites who receive
your award will link back to your site.
9. Write Testimonials:
Contact Web sites that offer interesting articles. Just make sure that you really stand behind what you say as it can backfire to you if you
recommend bad products. Some of them will request a permission to display your testimonial on their Web site, make sure to have a link to
your site at the end.
10. Cross-link your sites
An easy way to improve your link popularity is to add a link from your own popular Web site to a less popular site of your own.However, it's very important that one site is not a duplicate of the other and that both sites are related to each other. That is they should
be different but should offer related content.
Please look for more Link building ideas to come ...

Press Release: SEO Company in Chennai :: Search Engine Optimization Services Company in Chennai

Learn SEO Basics

2007-11-11T22:30:00.000-08:00

Dear friends,

Any website that has been created and hosted on the web needs visitors. Having a website with out promotion or a reasonably strong marketing strategy is like having your hand bills printed and stored in your office without sending it out for distribution. You will NOT get any response from the hand bills that are inside your cup boards. Likewise, once completing the website designing and hosting, the site thas to be submitted to search engines data base for indexing your website.

And just submitting your web site to various search engines doesn't mean that you will get visitors. Even though you have submitted, the site will be listed based on the keywords or phrases that was used by a user of the search engine to search for a particular content. In this process your site will be nowhere in the lisinting. To get your site listed in the first 3 pages of the SERP's you have to modify your website. This tweaking methodology is called OPTIMIZATION or Search Engine Optimization.

Search engine optimization or organic SEO is not a one day process and need to tweak the website for optimum performance on a regular basis.
The seo of a website has two steps :
1. On page optimization - Optimizing your webpages
2. Off page optimization - Search Engine Submission, Link Building, Link Exchanges, Banner Ads.

More to come >>>

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